National University of Science and Technology "MISIS" (Moscow, Russia):

Zhdankin N. A., Professor, Doctor of Engineering Sciences, e-mail: regul-consult@mail.ru

This article considers the possibility of application of innovation approaches for the choice of efficient strategy of the company development:
-application of «weight» matrix for the analysis of key factors of internal and external environment;
-method of paired comparisons for the choice of the best method of strategy.
«Weight» matrix makes it possible to estimate the factors of environment, making the pairwise «weighing» and comparison against each other: powers and weaknesses are compared with possibilities and threats. According to this, there are chosen the most significant or key factors of environment, which make the basic influence on the status of enterprise in market environment. The method of paired comparisons is applied during the choice of the strategy ways for the purpose of neutralization of emotion and psychological status of owners and top-managers. This method makes it possible for the company to make an accent on the most efficient ways of strategy. Together with realization of these strategies, the company receives new competitive advantages and high-power impulse for the conquest of leading positions on the market.

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